Uporaba metod vrednostne analize pri razvoju mikrovalovne pečice

diplomsko delo

Dejan Škoflek (Author), Iztok Palčič (Mentor), Aleksandra Pisnik Korda (Mentor)

Abstract

Predmet diplomske naloge je bila definicija novega modela mikrovalovne pečice za potrebe podjetja GORENJE gospodinjski aparati, d.d., ki bi ga lahko podjetje v nadaljevanju tudi dejansko implementiralo v svoj nabor aparatov in ga plasiralo na trg. Glede na potrebe trga oziroma kupcev smo z uporabo metod vrednostne analize pokazali, da ima nov model mikrovalovne pečice s keramičnim dnom in stirrer tehnologijo distribucije mikrovalov tiste funkcije, ki jih kupci želijo in pričakujejo. Z zbranimi podatki in analizami smo določili takšen model, ki bi naj z razmerjem med vrednostjo in ceno čim bolj zadovoljil potrebe oziroma želje kar se da široke skupine kupcev.

Keywords

vrednostna analiza;mikrovalovna pečica;razvoj;trg;kupec;cena;vrednost;funkcije;konkurenca;snovanje;kakovost;marketing;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FS - Faculty of Mechanical Engineering
Publisher:	[D. Škoflek]
UDC:	658.562.4:683.958(043.2)
COBISS:	20201494
Views:	1028
Downloads:	101
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	The use of value analysis in microwave oven development
Secondary abstract:	The main subject of this diploma thesis was definition of a new model of a microwave oven for company GORENJE gospodinjski aparati, d.d., which could be later actually implemented into the range and introduced to the market. We used methods of value analysis to show that new microwave oven model with ceramic bottom and stirrer technology has functions required and demanded by buyers. We have chosen the best possible variant, which should fulfill requests and requirements of buyers according to the data collected by market research and survey.
Secondary keywords:	value analysis;miocrowave oven;development;market;buyer;price;value;functions;competition;design;quality;marketing;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za strojništvo
Pages:	XII, 74 str.
ID:	9159257