zaključna projektna naloga
Dijana Antolović (Author), Maja Meško (Mentor)

Abstract

Promocijska darila

Keywords

trženjsko-komunikacijski splet;pospeševanje prodaje;promocijska darila;potrošniki;komuniciranje;poslovni uspeh;konkurenca;tržno okolje;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [D. Antolović]
UDC: 659.16(043.2)
COBISS: 1538489284 Link will open in a new window
Views: 4767
Downloads: 157
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: market-communication mix;sales promotion;promotional gifts;consumers;communication;business success;competition;market environment;
Type (COBISS): Final paper
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: VI, 39 str. + pril.
ID: 9159330
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