diplomska naloga
Luka Jenko (Author), Zlatka Meško Štok (Mentor)

Abstract

Nevromarketing - nov izziv za sodobni marketing

Keywords

nevromarketing;funkcijska magnetna resonanca;marketing;oglaševanje;potrošnik;etika;raziskava;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [L. Jenko]
UDC: 339.138:159.9(043.2)
COBISS: 1538247620 Link will open in a new window
Views: 4045
Downloads: 263
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: neuromarketing;functional magnetic resonance;marketing;advertising;consumer;ethics;research;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: X, 43 str. + pril.
ID: 9159380