Tanja Vasle (Author), Igor Rižnar (Author)

Abstract

Uporaba vedenjske ekonomije in nevromarketinga pri oglaševanju v jezikovnih šolah

Keywords

jezikovna šola;vedenjska ekonomija;nevroekonomija;nevromarketing;

Data

Language: Slovenian
Year of publishing:
Typology: 1.16 - Independent Scientific Component Part or a Chapter in a Monograph
Organization: UP FM - Faculty of Management Koper
UDC: 339.138:81
COBISS: 1538098884 Link will open in a new window
Views: 2438
Downloads: 97
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Other data

Secondary language: English
Secondary title: ǂThe ǂapplication of behavioral economics and neuromarketing in language school advertising
Type (COBISS): Not categorized
Pages: Str. 51-74
ID: 9159490