diplomsko delo univerzitetnega študijskega programa
Matic Užmah (Author), Andrej Tibaut (Mentor), Matjaž Iršič (Mentor)

Abstract

V diplomski nalogi je predstavljena tematika uporabniške izkušnje spletnih aplikacij za področje gradbeništva. Zanimalo nas je kakšne konkurenčne prednosti zagotavljajo dobre uporabniške izkušnje spletnih gradbenih aplikacij z vidika trženja. Uvodoma, v teoretičnem delu, so predstavljene splošne značilnosti koncepta uporabniške izkušnje v spletnih aplikacijah. Spletne aplikacije obravnavamo kot končni produkt oziroma izdelek in raziskujemo, kako uporabniška izkušnja (pozitivno in negativno) vpliva na uspešnost izdelka. V drugem delu diplomskega dela se osredotočamo na uporabniško izkušnjo spletnih gradbenih aplikacij v praksi, predstavljeni so primeri dobrih praks ter tudi tisti, ki kar kličejo po spremembah in izboljšavah. Predstavljeni so primeri načrtovanja spletnih aplikacij in marketinške aktivnosti, ki so potrebne za dostop do končnih uporabnikov.

Keywords

uporabniška izkušnja;informacijska arhitektura;spletni marketing;uporabnost;uporabniški vmesnik;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
Publisher: [M. Užmah]
UDC: [004.777:69]+658.8(043.2)
COBISS: 20363798 Link will open in a new window
Views: 1279
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Other data

Secondary language: English
Secondary title: USER EXPERIENCE OF WEB APPLICATIONS IN AEC DOMAIN AND ITS MARKETING PROCESS
Secondary abstract: In this diploma thesis the topic of user experience of web applications for AEC domain and its marketing process is explored. Competitive advantages of providing a good user experience of web applications in terms of marketing and ROI are researched. Initially, in the theoretical part, the general features of user experience of the web applications are presented. The goal of this part is to determine how can user experience impact on the web application performance (positive to negative impact). In the second part of the thesis, a survey of web applications in AEC domain and evaluation of their user experience is presented. The presentation also includes recommendations for improvement. The thesis is concluded with the summary of online marketing activities, which are needs to be considered in the planning stage in order to reach end-users.
Secondary keywords: user experience;information architecture;online marketing;usability;user interface;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Fak. za gradbeništvo, prometno inženirstvo in arhitekturo, Gospodarsko inženirstvo
Pages: VII, 64 f.
ID: 9160723