Brendiranje turistične destinacije - Posavje

diplomsko delo univerzitetnega študija

Marko Ogorelc (Author), Marko Koščak (Mentor), Maja Rosi (Co-mentor)

Abstract

Diplomsko delo je smiselno razdeljeno v dva sklopa, prvi del je teoretični, drugi pa raziskovalni. V prvem delu smo opisovali osnove turističnih znamk in destinacijskega brendinga. Opisali smo tudi organizacijski sistem delovanja turistične destinacije v sklopu turistične znamke oz. brenda. V sklopu smo podali tudi svoje kritično mnenje in predloge, glede na izbrano temo. V nadaljevanju smo z vidika brendiranja kvalitativno in kvantitativno ocenili stanje slovenskega turizma. V zadnjem delu pa smo izvedli raziskavo, tako med zainteresirano javnostjo kot tudi turističnimi deležniki na izbrani destinaciji. Raziskavo smo izvedli s pomočjo anket in polstrukturiranih intervjujev. Rezultate raziskave smo analizirali in grafično predstavili. Na koncu diplomskega dela pa smo podali še smernice, ki bi jih izbrana destinacija morala upoštevati, ko bi se lotili projekta ustvarjanja turistične znamke.

Keywords

turistične destinacije;destinacijski management;turistične znamke;brendiranje;Posavje;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FT - Faculty of Tourism
Publisher:	[M. Ogorelc]
UDC:	338.48(497.4Posavje):658.626(043.2)
COBISS:	2048154451
Views:	1561
Downloads:	217
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Branding of tourist destination Posavje
Secondary abstract:	The diploma thesis consists of two parts: the first one is theoretical and the second one is research. The first part introduces bases of tourism brands and destination branding. We also introduce organization system of tourism destination under the tourism brand. We also gave our critical opinion and suggestions on selected topics. Below we quantitatively and qualitatively rated Slovenian tourism from the prespective of branding. In the second part we conducted a research between the public and tourism stakeholders in the chosen destination. The research was conducted with survey and interviews. Results of the research were analyzed and presented graphically. At the end of the diploma thesis there are guidelines, which chosen destination should consider in the process of making new tourist brand.
Secondary keywords:	destination management;tourism brand;destination branding;tourist destination;branding;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za turizem
Pages:	VIII, 86, V f.
ID:	9162542