magistrsko delo
Špela Sedej (Author), Miro Kline (Mentor)

Abstract

Soznamčenje, potrošnikovo zaznavanje kakovosti partnerskih blagovnih znamk

Keywords

slovenske znamke;strateška partnerstva;Blagovne znamke;Strateške povezave (poslovanje);Zaupanje;Magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [Š. Sedej]
UDC: 659.12(043.3)
COBISS: 34159197 Link will open in a new window
Views: 818
Downloads: 153
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Trademarks;Strategic alliances (Business);Trust;Master's theses;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 89 str.
ID: 9165074