magistrsko delo
Pina Javernik (Author), Klement Podnar (Mentor)

Abstract

Motivacija za širjenje elektronskih govoric od ust do ust

Keywords

Tržno komuniciranje;Govorice;Elektronsko komuniciranje;Vedenje potrošnikov;Magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [P. Javernik]
UDC: 659.1(043)
COBISS: 34189661 Link will open in a new window
Views: 626
Downloads: 155
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Marketing communication;Rumor;Electronic communication;Consumer behavior;Master's theses;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 80 str.
ID: 9165113