diplomsko delo
Simona Lobnik Ambrožič (Author), Irena Stramljič Breznik (Mentor)

Abstract

Diplomsko delo Govor mariborskih menedžerjev med poslovnimi sestanki predstavlja komunikacijo s poudarkom na poslovnem komuniciranju in sporočanju menedžerjev. Študija primera je osredotočena na analizo govora mariborskih menedžerjev, ki so na vodilnih položajih nekaterih večjih podjetij s sedežem v Mariboru. Vsi obravnavani menedžerji so na vodilnih položajih že vsaj 5 let, stari so med 35 in 55 let in vsi so Mariborčani. Diplomsko delo obravnava njihovo komunikacijo in sporočanje med poslovnimi sestanki ter razmislek o tem, koliko njihov govor vpliva na uspešnost poslovanja podjetja, v katerem opravljajo eno najpomembnejših vlog. Kot smo predpostavljali že v uvodu diplomskega dela, je komunikacija pri zunanjem oziroma eksternem komuniciranju pomembna, še posebej, kadar navzven komunicirajo vodilni menedžerji v podjetju. Predpostavko smo skozi diplomsko nalogo delno potrdili. Javna podoba podjetja je izjemno pomembna za uspešen razvoj podjetja in lahko potrdimo, da tudi zborna knjižna izreka menedžerjev vpliva na podobo podjetja v javnosti. Vsi analizirani menedžerji/direktorji so namreč na svojem področju delovanja izjemno uspešni, resda v svojem govoru uporabljajo mariborski pogovorni jezik, tudi na poslovnih sestankih, vendar v manjšem obsegu. Skozi analizo smo ugotovili tudi, da spol in starost ne vplivata na pravilno rabo knjižne izreke. S pričujočim delom smo potrdili predpostavko, da je za javno podobo podjetja in javno podobo menedžerjev komunikacija navzven bistveno, zato smo ob koncu zapisali še nekatera priporočila menedžerjem, da bi lahko govor na poslovnih sestankih še izboljšali.

Keywords

diplomska dela;komunikacija;poslovna komunikacija;poslovni sestanki;kultura govora;knjižni pogovorni jezik;mariborski pogovorni jezik;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FF - Faculty of Arts
Publisher: [S. Lobnik Ambrožič]
UDC: 811.163.6ʼ27(043.2)
COBISS: 22568200 Link will open in a new window
Views: 808
Downloads: 72
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Other data

Secondary language: English
Secondary title: Maribor manegersʼ speech in business meetings
Secondary abstract: The graduation thesis Maribor manegersʼ speech in business meetings addresses communication with an emphasis on the business communication of managers. The case study focuses on the speech analysis of managers from Maribor who occupy leading executive positions in larger companies incorporated in Maribor. All of the managers in question have held their positions for at least 5 years, they are from 35 to 55 years of age, and they are all residents of Maribor. The graduation thesis focuses on their communication patterns during business meetings and asks to what degree their speech might affect the successful business operations of the companies, in which they play a very prominent role. As posited in the introduction to the graduation thesis, external communication is particularly important when undertaken by a company's leading managers. This hypothesis was partly confirmed in the course of the analysis. The public image of a company is extremely important for its successful development, and we can confirm that proper pronunciation on the part of the manager does influence the public's perception of the company he or she represents. All the managers taken into consideration are very successful in their respective fields, and although they do resort to the colloquial language of the city of Maribor, they do not do so extensively. A further analysis has determined that gender and age have no impact on proper pronunciation. The graduation thesis confirms that external communication plays a crucial role in constructing the public image of a company and its managers. Therefore, we have also provided some guidelines for managers to help them further improve their speech in business meetings.
Secondary keywords: theses;communication;business communication;business meetings;culture of speech;colloquial language;colloquial language of Maribor;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Filozofska fak., Oddelek za slovanske jezike in književnosti
Pages: 95 f.
ID: 9165737