ǂThe ǂinfluence of English on Slovene in advertisements in the field of health

graduation thesis

Natalija Štefančič (Author), Nada Šabec (Mentor)

Abstract

V diplomski nalogi sem predstavila vpliv angleškega jezika na slovenščino, osredotočila sem se na reklamne oglase s področja zdravja. Ker je angleščina prevladujoč svetovni jezik, se njeni vplivi kažejo na vseh področjih našega življenja. V Sloveniji smo priča doslej najmočnejšemu vplivu angleščine na slovenščino in oglaševanje pri tem ni nobene izjema. Ker je jezik živ pojav, se v svoji obliki in delovanju tudi neprestano spreminja. V diplomskem delu se osredinjam na področje zdravja in pregledam vpliv angleščine na slovenščino v zdravstvenih revijah, zdravstvenih ustanovah in na internetu. Raziskala sem oglase zadnjih treh let. Ta vpliv analiziram na različnih jezikovnih ravninah: leksikalni, skladenjski, pravopisni, oblikoslovni ter s pragmatičnega in kulturnega vidika. To ponazorim z ustreznimi primeri.

Keywords

diplomska dela;vpliv angleščine na slovenščino;zdravstveni oglasi;zdravstvene revije;zdravstvene ustanove;internetni zdravstveni oglasi;različne jezikovne ravnine;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FF - Faculty of Arts
Publisher:	[N. Štefančič]
UDC:	811.111:811.163.6(043.2)
COBISS:	22586120
Views:	1164
Downloads:	180
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Vpliv angleščine na slovenščino v reklamnih oglasih na področju zdravja
Secondary abstract:	In this diploma paper, the influence of English on Slovene is presented, focussing on the advertisements in the field of health. Since English has been the prevailing world language, its influence has been seen in all areas of our life. In the case of Slovenia we have been witnessing the strongest influence of English on Slovene ever, and advertising is no exception in this respect. Language is a live phenomenon, it constantly changes in its form and function. In the diploma paper I focus on the field of health and examine the influence of English on Slovene in the health advertisements in health magazines, health institutions and the Internet. I have examined the health advertisements of the past three years. In addition, these influences have been analyzed on different linguistic levels, such as lexical, syntactic, orthographic, morphological, as well as pragmatic and cultural views. This influence has been illustrated by relevant examples.
Secondary keywords:	theses;English influence on Slovene;health advertisements;health magazines;health institutions;internet health ads;different linguistic levels;
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Filozofska fak., Oddelek za anglistiko in amerikanistiko
Pages:	124 f.
ID:	9166060