Planiranje razvoja podjetja Mediklin d.o.o. na ravni strateškega managementa

delo diplomskega projekta

Eva Zupan (Author), Tjaša Štrukelj (Mentor)

Abstract

V diplomskem projektu smo predstavili razvoj podjetja Mediklin d.o.o. na ravni strateškega managementa.Diplomski projekt zajema teoretični in empirični del. Najprej smo predstavili podjetje Mediklin d.o.o., opisali njegove značilnosti in predstavili značilnosti panoge, znotraj katere podjetje posluje. Predstavili smo tudi obstoječo politiko, strategije in strukture podjetja. Nadaljevali smo s planiranjem razvoja podjetja na ravni strateškega managementa, pri čemer smo proučili izhodišča za planiranje razvoja podjetja Mediklin d.o.o. Najprej smo proučili in določili njegove prednosti, slabosti in vrednote ter nadaljevali z določitvijo možnosti in nevarnosti, ki izhajajo iz okolja podjetja. Določili smo strateška poslovna področja in iskali razvojne možnosti ter predlagali potencialne strategije podjetja Mediklin d.o.o.

Keywords

politika podjetja;razvoj podjetja;vizija;strateško planiranje;strateški management;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[E. Zupan]
UDC:	005.21
COBISS:	12627484
Views:	1924
Downloads:	353
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Development planning of Mediklin d.o.o. at strategic management level
Secondary abstract:	In the dissertation we presented the development of the company Mediklin d.o.o. at a strategic managemant level.This dissertation is divided into teoretical and empirical part. At the beginning we presented the company Mediklin d.o.o., we described its characteristics and presented the characteristics of the branch, in which this company operates. We also presented the existing company policy, strategies and structures of the studied company. We proceeded with planning of company development on the strategic management level, where we studied the basis for development planning od Mediklin d.o.o. Firstly, we researched and determined their advantages, disadvantages and values, then we continued with the definition of chances and dangers that originate from the comany environment. After that we determined the strategic business areas, searched for the development possibilities and proposed the potential strategies for Mediklin d.o.o.
Secondary keywords:	company policy;vision;strategies;strategic business areas;development programme;economic valuation;
URN:	URN:SI:UM:
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 54 str.
ID:	9166899