študija primera izdelave dizajnerskega izdelka in spletne prodaje

Abstract

V diplomskem delu smo raziskovali način, kako se v mikro podjetju kar najbolje pripraviti za uvajanje in spremljanje kakovosti poslovanja. Za teoretsko podlago smo izbrali predmetno relevantno celovito upravljanje kakovosti oz. TQM (ang. Total Quality Mamagement). Namen obravnave kakovosti je prilagoditev obstoječe teorije TQM za uporabo v mikro podjetju ŠUŠTI, Tina Šušteršič, s. p. Poleg klasičnih metod obravnave, ki temeljijo na pozitivističnem pristopu, je posebnost raziskovalnega načina kombiniranje uporabljenih konceptov z razvojem vizije delovanja. V izhodiščih in predstavitvi uporabljene teorije smo osvetlili pomen usmeritve TQM v zadovoljstvo kupca in predstavili ostale pomembne elemente za spremljanje kakovosti poslovanja. V okviru uvajanja načel TQM v poslovanja smo na osnovi razvoja vizije delovanja predstavili koncepta ciljnega dobička in vpeljave kazalnikov kakovosti po metodi BSC (ang. Balanced Scorecard – slov. Model uravnoteženih kazalnikov). Opredelili smo tudi postopnost izgrajevanja spremljanja kakovosti, ki poteka hkrati z načrtovano rastjo poslovanja tako v kvalitativnem kot kvantitativnem smislu. V tem smislu smo utemeljili orodja in njihovo uporabo povezali z zadovoljstvom kupca. Posebna pozornost je vseskozi veljala pridobivanju in uporabi znanja in v tem okviru organizacijskega znanja. Temeljna ugotovitev, do katere smo prišli, je, da brez sodelovanja in voditeljstva ni kakovostnega delovanja in da mora tekmovanje na osnovi izključevanja zamenjati sodelovanje na osnovi vključevanja vseh deležnikov v poslu. V tem kontekstu določanje ciljnega dobička in ciljnih stroškov na osnovi konkurenčne cene omogoča razvoj kakovosti poslovanja. Motiv kakovostnega delovanja je zatorej povezovanje, sodelovanje in načrtovanje dosežkov kot alternativa nezdravemu tekmovanju, ki ga povzroča nebrzdana gonja za maksimizacijo profita.

Keywords

sodelovalna miselnost;zadovoljstvo kupcev;voditeljstvo;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [T. Šušteršič]
UDC: 005.336.3
COBISS: 7838483 Link will open in a new window
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Other data

Secondary language: English
Secondary title: THE ANALYSIS OF THE QUALITY MANAGEMENT PRINCIPLES IMPLEMENTATION IN MICRO FAMILY BUSINESS: A CASE STUDY OF PRODUCTION OF DESIGN PRODUCT AND INTERNET SALES
Secondary abstract: In the diploma thesis we researched the method how to prepare the best possible to introduce and follow the quality of conducting business. For a theoretical basis we chose subject relevant integral managing the quality i.e. TQM (Total Quality Management). The purpose of dealing with quality is to adapt the existing theory TQM for the usage in micro-company ŠUŠTI, Tina Šušteršič s.p. In addition to classic methods of dealing which are based on positivistic approach, the specialty of the research method is combining the used concepts with the development of the vision of the operations. In the starting-points and presentation of the used theory we enlightened the significance of the direction of TQM into the satisfaction of the buyer and presented the remaining important elements in order to follow the quality of conducting the business. Within the framework of introducing the principles of TQM into conducting the business we presented the concept of target profit and introduction of the indicators of the quality according to the method BSC (Balanced Scorecard), on the basis of the development of the vision of operations. We also defined the gradualness of building the monitoring of the quality which is occurring at the same time with the planned growth of conducting business in qualitative as well as in quantitative sense. In this respect we substantiated the tools and connected their usage with the satisfaction of the customer. A special attention was paid all the time to gaining and using the knowledge in this framework of the organizational knowledge. The basic ascertainment which we reached was that there is no qualitative operations without cooperation and leadership and that the competition on the basis of exclusion must be changed by the cooperation on the basis of inclusion of all the participants in the business. In this context the determining of the target profit and target costs on the basis of the competitive price enables the development of the quality of conducting business. The motive of the quality operations is, therefore, connecting, cooperation and planning the achievements as an alternative to unhealthy competition, caused by unrestrained pursuit in order to maximize profit.
Secondary keywords: cooperative thinking;customer satisfaction;leadership;organizational knowledge;quality indicators;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: 53 f.
ID: 9167024
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