diplomsko delo
Matjaž Germ (Author), Boris Snoj (Mentor), Katja Udir Mišič (Co-mentor)

Abstract

S razmahom svetovnega spleta se je spremenil tudi način trženjskega komuniciranja. Z vedno bolj intenzivno penetracijo spletnih platform v medijske kolače in strategije pa se v veliki meri spreminja tudi samo oglaševanje. Novi mediji predstavljajo platforme, ki so brezplačne ali poceni, dostop do njihove uporabe pa je povezan samo z dostopom do interneta. Oglaševanje na teh platformah je tako mogoče tudi brez visokih stroškov medijskih zakupov. V diplomski nalogi bomo preučili potenciale in priložnosti, ki jih ponujajo opisane platforme in ugotovil možnosti za njihovo izkoriščanje s strani organizacij, ki nimajo na voljo obsežnih trženjskih proračunov in sredstev.

Keywords

trženjsko komuniciranje;novi mediji;svetovni splet;medijski proračun;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: M. Germ
UDC: 659.3(043.2)
COBISS: 20123926 Link will open in a new window
Views: 1176
Downloads: 85
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Other data

Secondary language: English
Secondary title: Costless marketing capacity of new media
Secondary abstract: With the developement of the World Wide Web there has also been a change in marketing communication. With progressingly more intensive penetration of the web platform based media into media splits and strategies the advertising by itself is being changed. New media thus represent platforms that are free of charge or inexpensive and are widely accessible by the internet alone. Advertising on these platforms is therefore possible even without sky-high expenses of media buys. In my degree paper we will study the potentials and opportunities that these platforms provide and will find out possible ways for their use for organisations that do not have a large marketing budget and funds at their disposal.
Secondary keywords: marketing;new media;world wide web;media budget;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: VI, 63 str.
ID: 9167531