Samopromocijski novičarski mediji?

analiza spletnih mest slovenskih političnih akterjev

Tanja Oblak (Author), Jernej Prodnik (Author)

Abstract

Prispevek predstavlja rezultate kvantitativne analize spletnih mest slovenskih političnih institucij, in sicer s treh različnih, a med seboj povezanih vidikov. Skladno z v komunikologiji tradicionalnim izhodiščem funkcionalnega modela - "Kdo sporoča kaj in na kakšen način?" - analiziramo informacijske in komunikacijske vzorce političnih institucij na spletu. Raziskava, opravljena v marcu 2014 na vzorcu 63 spletnih mest, ki je vključevala izvršno, sodno, zakonodajno oblast in civilnodružbeno sfero političnega prizorišča v Sloveniji pred kampanjo za volitve v Evropski parlament, omogoča primerjalni vpogled v delovanje slovenskih političnih akterjev na spletu. Ta skozi nadgradnjo Habermasovega modela aren političnega komuniciranja ponuja kontrastiranje t. i. močne politične sfere s "šibko" politiko in primerjavo med t. i. individualizirano "politiko oseb" in institucionalno politiko. Rezultati kažejo, da postajajo spletna mesta političnih institucij vse manj politično in vse bolj medijsko strukturirana: programske in participatorne oblike delovanja prehiteva razmah novičarstva, videovsebin in drugih vizualnih promocijskih mehanizmov. Premik akterjev v spletna omrežja ob tem ni nujno utemeljen na možnostih za večjo participacijo državljanov in njihovo vključevanje v procese odločanja, kar zahteva ponovni premislek o razumevanju političnih akterjev in njihovi vlogi pri ustvarjeni podobi državljanov v digitalnem okolju.

Keywords

Spletišča;Politične institucije;Politična participacija;Državljani;Družbeni mediji;Slovenija;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	1.01 - Original Scientific Article
Organization:	UL FDV - Faculty of Social Sciences
UDC:	004.738.5:321(497.4)
COBISS:	33083741
ISSN:	0040-3598
Parent publication:	Teorija in praksa
Views:	550
Downloads:	139
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary abstract:	The article reflects the findings of a quantitative analysis of the websites of Slovenian political institutions regarding three different but related aspects. In accordance with the functionalist model in classical communication theory - "Who communicates what in what way?" - the analysis focuses on the online informational and communication patterns of political institutions. Conducted in March 2014 on a sample of 63 websites, the study included governmental, legislatorial institutions and the sphere of civil society before an election for the European Parliament, and offers a comparative view of the biggest political actors in the Slovenian online political space. By accommodating the Habermasian model of political arenas of communication, the study enables a comparison between weak and strong politics and between individualised politics of personas with institutional politics. The results show that the websites of political institutions are less politically structured and more media-oriented: participatory forms of online behaviour are less present than the expansion of news, video contents and other visual promotional materials. However, the evident move by political actors into online social media, such as Facebook and Twitter, is still not built on the potential for the greater participation of citizens and their inclusion in political decision-making. Such findings demand a critical understanding of political actors and their role in the online construction of "digital citizens" today.
Secondary keywords:	Web sites;Political institutions;Political participation;Citizens;Social media;Slovenia;
URN:	URN:NBN:SI
Type (COBISS):	Not categorized
Pages:	str. 1321-1343, 1410-1411
Volume:	ǂLetn. ǂ51
Issue:	ǂšt. ǂ6
Chronology:	nov.-dec. 2014
ID:	9169595