primer severnojadranske obalne destinacije
Metod Šuligoj (Author), Iris Mrđa (Author)

Abstract

Tema prispevka je organizacijska kultura v turistični panogi v Portorožu kot turistični destinaciji. Namen raziskave je bil ugotoviti razlike med menedžerji in zaposlenimi ter med spoloma glede na dejavnike organizacijske kulture. Najprej smo s kompilacijo in primerjavo izdelali teoretično podlago za izvedbo empirične raziskave. Z vprašalnikom smo zbrali stališča 149 respondentov, ki so zaposleni v štirih panogah znotraj turizma. Zaradi nenormalne razporeditve vzorca smo za ugotavljanje razlik uporabili neparametrični Mann-Whitneyjev test, pri ugotavljanju razlik med spoloma pa še dodatno T-test neodvisnih vzorcev. S temi metodami je bilo ugotovljeno, da med menedžerji in zaposlenimi ni statistično značilnih razlik pri večini spremenljivk, kar velja tudi za razlike med spoloma.

Keywords

Turizem;Organizacijska kultura;Portorož (Slovenija);

Data

Language: Slovenian
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UL FDV - Faculty of Social Sciences
UDC: 005.73:338.48-055.1/.3
COBISS: 33994589 Link will open in a new window
ISSN: 0040-3598
Parent publication: Teorija in praksa
Views: 893
Downloads: 115
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Other data

Secondary language: English
Secondary abstract: The paper is focused on the organisational culture of the tourism industry in the tourist destination of Portorož. The purpose of the research was to determine differences between managers and employees and, separately, between the two genders in view of the factors of organisational culture. First, based on a compilation and comparison we developed a theoretical basis for the empirical research. In addition, using a questionnaire we collected 149 views of respondents employed in four sectors of the tourism industry. Due to the non-normal distribution of the sample, the nonparametric Mann-Whitney test was used to detect differences and, in addition, to determine any differences between genders an independent samples t-test was employed. Finally, no statistically significant differences were found between managers and employees in the vast majority of variables; this also applies to gender differences.
Secondary keywords: Tourism;Organizational culture;Portorož (Slovenia);
Type (COBISS): Not categorized
Pages: str. 366-387, 564
Volume: ǂLetn. ǂ53
Issue: ǂšt. ǂ2
Chronology: mar.-apr. 2016
ID: 9169697