diplomski projekt
Kristina Rotovnik (Author), Sonja Sibila Lebe (Mentor)

Abstract

Diplomsko delo analizira področje turizma v občini Mislinja. Osredotočeno je na obstoječo turistično ponudbo občine in na oblikovanje predlogov ter ukrepov, kako ponudbo popestriti z dodajanjem privlačnosti, ki so v tem trenutku še neizkoriščene. V uvodu smo opredelili problem diplomskega dela, predstavili smo namen, določili cilje in zastavili hipoteze. Začrtali smo si omejitve in izbrali metode raziskovanja. Drugo poglavje podrobneje predstavi management turistične destinacije, še posebej podeželske turistične destinacije. Del drugega poglavja je namenjen opisu promocije podeželske destinacije. Tretje poglavje je jedro diplomskega dela. V njem je predstavljena občina Mislinja, predstavljene so njene kulturne in naravne privlačnosti in turistična ponudba občine, navedeni so vsakoletni dogodki v občini, podani rezultati anketiranja ter odgovori na polstrukturiran intervju z županom. Zapisana je tudi SWOT analiza občine Mislinje. V zadnjem delo diplomskega dela smo povezali rezultate teoretičnega in praktičnega dela naloge. Podali smo tudi predloge za izboljšanje turistične ponudbe v občini Mislinja.

Keywords

turizem;podeželski turizem;razvoj;razvoj turizma;turistične destinacije;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [K. Rotovnik]
UDC: 338.48-44(1-22)(043.2)
COBISS: 12629788 Link will open in a new window
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Downloads: 184
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Other data

Secondary language: English
Secondary title: Proposal of tourism development in municipality Mislinja
Secondary abstract: The thesis analyses tourism offer in the municipality of Mislinja. The focus is on the existing tourism supply and on creation of proposals and actions, how to diversify and offer attraction that are already available. In the introduction, we defined the problem of the thesis. We introduced the purpose, defined the goals and set the hypothesis. We set down limits and the methods of research. In the second section, we presented the management of tourism destinations, with a special stress on management of rural tourism destinations. Also, we brought forward the contents of the promotion of rural destination. The third section is the core of the thesis. We presented details about the municipality Mislinja, with an emphasis on its cultural and natural attractions, we introduced the tourism supply in Mislinja, listed the annual events of the municipality, and outlined the results of the survey. In this chapter, we also presented the responses to a half-structured interview with the major of the municipality Mislinja. Last but not least, we also set up a SWOT analysis for the tourism development in the Mislinja municipality. In the closing section, we confirmed the hypothesis. We summarized the results and we made proposals for a better organized tourism supply in the municipality.
Secondary keywords: Municipality of Mislinja;tourism supply;rural tourism destination;
URN: URN:SI:UM:
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: II, 31 str., 6 str. pril.
ID: 9171307