diplomsko delo
Sara Munda (Author), Matjaž Debevc (Mentor)

Abstract

V diplomskem delu bomo analizirali interaktivni plakat kot sodobno vizualno sredstvo za komuniciranje in izgradnjo pozitivne uporabniške izkušnje. Namen diplomskega dela je izdelati različne interaktivne plakate z družbeno angažirano temo in preko testiranja z uporabniki izvedeti, kateri so grafični in interaktivni elementi, ki uporabnika najbolj pritegnejo, prepričajo in aktivirajo. Testiranje in analizo potreb uporabnika smo izvajali z metodo anketnega vprašalnika. Za najbolj zgovorna elementa interaktivnega plakata uporabniki določajo način interakcije ter jasno in razumljivo vsebino. Ugotavljamo, da je v primerjavi s tradicionalnimi plakati komunikacijska moč interaktivnih plakatov večja, saj ti temeljijo na izkušnji, so bolj privlačni, funkcionalni in si jih posledično bolj zapomnimo.

Keywords

grafično oblikovanje;interaktivnost;pozitivna uporabniška izkušnja;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: S. Munda
UDC: 766:659.133.1(043.2)
COBISS: 20243734 Link will open in a new window
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Downloads: 248
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Other data

Secondary language: English
Secondary title: CREATING AN INTERACTIVE POSTER
Secondary abstract: In this diploma thesis we will analyse interactive posters as modern, visual means of communication and as a way of building a positive user experience. The purpose of this thesis is to create several interactive posters for a particular socially important subject and then, with the help of user testing, determine which graphic and interactive elements convince, activate and attract users the most. We employed the method of survey questionnaire to analyse the user demands. Users determined that the most important element of an interactive poster is the way of interaction, as well as clear and understandable content. We found that, compared to traditional posters, interactive posters have a greater communication power, because they are based on experience, are much more attractive, functional and consequently easier to remember.
Secondary keywords: graphic design;posters;interactivity;positive user experience;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: VIII, 44 f.
ID: 9174750