diplomski seminar
Sabina Šuman (Author), Sonja Sibila Lebe (Mentor)

Abstract

V diplomskem delu se ukvarjamo s problematiko upravljanja manjše podeželske destinacije. V okviru teoretičnih izhodišč najprej opredelimo pojme turistična destinacija, destinacijski management in podeželski turizem, nato pa opredeljene pojme dodatno razčlenimo in podrobneje predstavimo njihove razsežnosti. V praktičnem delu na podlagi teoretičnih izhodišč analiziramo kraj Zavrh, ki se nahaja v tipični podeželski štajerski občini Lenart v Slovenskih goricah. Analizo destinacije se lotimo na več načinov, od klasične analize turistične ponudbe, proučevanja trenutnega stanja in z njim povezano SWOT analizo, preko ankete, izvedene med obiskovalci Zavrha ter primerjave turistične ponudbe občine Lenart v Slovenskih goricah z občinama Goriška Brda in Bad Radkersburg. V sklepnem delu povzamemo ugotovitve in predloge za nadaljnji turistični razvoj kraja Zavrh. Ugotavljamo, da leži največji potencial za razvoj turistične destinacije v naravnih danostih, povezovanju kraja z ožjim in širšim okoljem ter oblikovanju ponudbe enodnevnih tematskih izletov.

Keywords

turizem;podeželski turizem;izletniški turizem;turistične destinacije;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [S. Šuman]
UDC: 338.48-44(1-22)
COBISS: 12689692 Link will open in a new window
Views: 1253
Downloads: 188
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Other data

Secondary language: English
Secondary title: Proposal for tourism development in a small rural destination
Secondary abstract: This thesis is dealing with the problem of managing a small rural destination. Within the theoretical principles, we first define the concepts of: tourist destination, destination management and rural tourism. The defined concepts are then broken down in order to provide more detailed representations of their dimensions. In the practical part of the thesis, based on theoretical knowledge, we analyze the Zavrh village which is located in a typical rural Styrian municipality of Lenart v Slovenskih goricah. We use several approoches, among them the classical analysis of its tourism offer, state of the art analyses, SWOT analysis a survey conducted among visitors to Zavrh and the comparison of tourism offers in the Lenart are a with touristm offer in Goriška Brda and in Bad Radkersburg in Austria. In conclusion, we summarize the findings and suggestions for further tourism development in Zavrh. We find that the greatest potencial for the development of this tourist destination lies from its natural and the apportunity to link the place with tourism offer in its wider environment. The offer should concentiate on one-day thematic excursions.
Secondary keywords: destination management;rural tourism;destination development;excursion.;
URN: URN:SI:UM:
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: II, 30 str., 2 str. pril.
ID: 9176051