magistrsko delo
Nastja Stegne (Author), Mojca Duh (Mentor)

Abstract

Magistrsko delo smo razdelili na dva dela, teoretičnega in empiričnega. V prvem delu smo povzeli teoretična spoznanja različnih avtorjev o življenjskem ciklu, rasti in razvoju podjetja. Podrobneje smo proučili strateški management, ki je ključni del našega raziskovanja. Na kratko smo opredelili pojem strateški management ter se nato osredotočili na strategije in vrste strategij, ki se v okviru modela MER integralnega managementa delijo na temeljne, poslovne in splošne strategije. Podrobneje smo predstavili tudi nekatere možne metode proučevanja notranjega in zunanjega okolja podjetja ter celovite presoje podjetja in okolja. V drugem delu smo predstavili proučevano podjetje od njegovega nastanka do danes, ključne spremembe v rasti in razvoju podjetja ter njegovo politiko. Metode, ki smo jih pojasnili v prvem delu magistrskega dela, smo uporabili za proučevanje okolja proučevanega podjetja. Z njihovo pomočjo smo opredelili prednosti, slabosti, priložnosti in nevarnosti podjetja, nakar smo s pridobljenimi ugotovitvami podali predlog strategij in oblikovali celovit uresničitveni program razvoja podjetja za petletno obdobje. Cilj vsakega podjetja je razvijati se in rasti, za kar se že vsa leta trudijo tudi v proučevanem podjetju, saj želijo biti med vodilnimi v svoji panogi. Zaradi trenutne neugodne gospodarske situacije in velike konkurence morajo biti inovativni in vedno korak pred konkurenco. S proučevanjem teme in podanimi predlogi smo jim želeli predstaviti ugotovitve, ki jim bodo v pomoč pri njihovi nadaljnji uspešnosti in dolgotrajnem obstoju.

Keywords

podjetje;življenjski cikel;rast podjetja;razvoj podjetja;strateški management;poslovno okolje;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [N. Stegne]
UDC: 005.21:005.412(043.2)
COBISS: 12711964 Link will open in a new window
Views: 1385
Downloads: 324
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Development and growth strategy of a company
Secondary abstract: Master's thesis is divided into two parts, theoretical and empirical. First part summarizes different authors' theories on the life-cycle, growth and development of the enterprise. It closely examines strategic management, which is a key part of this research. It defines the concept of strategic management and types of strategies within the MER Model, which are divided into fundamental, business and general strategies. It also presents possible methods of studying internal and external environment of the enterprise, as well as a comprehensive assessment of the enterprise and its environment. Second part presents enterprise's history from its establishment until today, key changes in the growth and development of the enterprise and its policy. Methods, explained in the first part of this research were used to study environment of the enterprise. With their help we was able to identify the strengths, weaknesses, opportunities and threats of the enterprise. We proposed strategies and 5 year development program in its full realization. The main aim of every enterprise, also this one, is to develop and grow, to be among the best in its field. Given the current unfavorable economic situation and strong competition, enterprise always has to be one step ahead of its competition. With this research we wanted to present them the results, which we think can help them in their future success and long term existence.
Secondary keywords: life cycle;strategy;general strategy;fundamental strategy;business strategy;business growth;development of the enterprise;external environment of the enterprise;internal environment of the enterprise.;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: IV, 84 str.
ID: 9252358