primer sladoleda Planica
Maja Hatič (Author), Mateja Kos Koklič (Mentor)

Abstract

Nakupni proces izdelkov vsakdanje rabe

Keywords

trženje;prodaja;nakup;odločanje;vedenje potrošnikov;psihologija potrošnika;tržne raziskave;raziskave;analiza;primeri;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Hatič]
UDC: 658.8
COBISS: 23372518 Link will open in a new window
Views: 639
Downloads: 129
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Other data

Secondary language: English
Secondary title: ǂThe ǂpurchasing process of fast moving consumer goods: the case of ice cream Planica
Secondary keywords: marketing;sales;purchasing;decision making;consumer behaviour;consumer psychology;market research;research;analysis;cases;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 48, 49 str.
ID: 9252453
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