zaključna strokovna naloga visoke poslovne šole
Matija Oražem (Author), Irena Ograjenšek (Mentor)

Abstract

Gverilsko trženje komercialne glasbene zasedbe

Keywords

trženje;strategija trženja;oglaševanje;oglas;blagovne znamke;psihologija potrošnika;case study;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Oražem]
UDC: 339.138
COBISS: 23242982 Link will open in a new window
Views: 616
Downloads: 101
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Guerrilla marketing of a commercial musical band
Secondary keywords: marketing;marketing strategy;advertising;advertisement;brands;consumer psychology;case study;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 22 str.
ID: 9252522
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