ǂThe ǂperception of sustainability among top brands

master's thesis

Darja Tomaščin (Author), Maja Konečnik Ruzzier (Mentor)

Abstract

The perception of sustainability among top brands

Keywords

trženje;blagovne znamke;vrednotenje;image;donos;raziskave;analiza;potrošnik;komparacije;Apple;Google;Coca-Cola;IBM;Microsoft;marketing;trademarks;valuation;yield;research;analysis;consumer;comparisons;

Data

Language:	English
Year of publishing:	2016
Typology:	2.09 - Master's Thesis
Organization:	UL EF - Faculty of Economics
Publisher:	[D. Tomaščin]
UDC:	339.138
COBISS:	23138790
Views:	753
Downloads:	169
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary title:	Zaznavanje trajnosti med najmočnejšimi blagovnimi znamkami
Secondary keywords:	trženje;blagovne znamke;vrednotenje;image;donos;raziskave;analiza;potrošnik;komparacije;
Type (COBISS):	Master's thesis
Thesis comment:	Univ. v Ljubljani, Ekonomska fak.
Pages:	II, 83, 30 str.
ID:	9252574