Spletna prodaja sadik

diplomski projekt

Nastja Gajser (Author), Bruno Završnik (Mentor)

Abstract

Ker živimo v obdobju, kjer si življenja preprosto ne moremo predstavljati brez računalnikov, spleta, pametnih telefonov in druge podobne tehnike, je zelo zanimivo vedeti, kako se je razvilo spletno nakupovanje ter kako v Sloveniji dojemamo to, še posebej pa spletno prodajo sadik, ki zaenkrat v Sloveniji še ni tako razvita. Za učinkovito prodajo sadik, ali pa karkoli drugega na spletu, je treba upoštevati določene dejavnike. Že samo kakovostno postavljena spletna stran ima veliko in ključno vlogo, da se potencialni kupci ustavijo na spletni strani. V diplomskem projektu smo se tako ukvarjali in preučevali te dejavnike na naključno izbrani spletni trgovini, ki smo jo podrobneje analizirali ter opravili tudi nakup sadike. Opravili pa smo tudi raziskavo, kjer smo redne uporabnike spleta povprašali o njihovih navadah pri spletnem nakupovanju in tudi zanimalo nas je, kako so seznanjeni s spletno prodajo sadik. Izsledki so izjemno zanimivi, saj smo pričakovali, da bo spletno nakupovanje veliko bolj razširjeno med Slovenci, glede na to, da obstaja vsako leto več spletnih trgovin. Spletna prodaja sadik pa zaenkrat kaže slabo, saj večina ljudi sadik sploh ne kupuje.

Keywords

internet;svetovni splet;spletna trgovina;spletna prodaja;elektronsko poslovanje;nakupovanje;

Data

Language:	Slovenian
Year of publishing:	2017
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[N. Gajser]
UDC:	658.8:004.738.5
COBISS:	12746780
Views:	1445
Downloads:	95
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Online sales of seedlings
Secondary abstract:	Because we live in the world where we cannot imagine our life without computers, Internet, smartphones, and other similar technical gadgets, it is very interesting to know how online shopping has developed and how Slovenians perceive it, especially online sales of seedlings that is not so developed in Slovenia. For efficient online sales of seedlings or anything else, we have to consider certain factors. Quality set website can play a key role in the potential buyers to stop and look at our website. In the graduation project, we have therefore worked and studied these factors on randomly selected online store that we later analysed and also made a purchase of a seedling. We also conducted a survey, in which we questioned regular users of the Internet about their habits in regard to online shopping. We were also very interested in how they are familiar with online sales of seedlings. The results are extremely interesting because we expected that online shopping is much more widespread among Slovenians, specifically because a number of online stores is increasing annually. For online sales of seedlings it does not look good in the future, because there are many people that do not even buy seedlings.
Secondary keywords:	Internet;sales;seedlings;e-commerce;shopping.;
URN:	URN:SI:UM:
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	II, 43 str., 4 str. pril.
ID:	9590854