Optimizacija spletnega portala Čakalne dobe

magistrsko delo Organizacija in management informacijskih sistemov

Andraž Čevka (Author), Davorin Kofjač (Mentor)

Abstract

Magistrska naloga obravnava razvoj in potek procesa optimizacije za spletne iskalnike na primeru portala Čakalne dobe. Razvoj procesa pridobivanja informacij je v zadnjem času zelo napredoval. Še nedolgo časa nazaj je bil zanesljiv in skorajda edini vir relevantnih informacij knjižnica, kjer smo običajno s pomočjo knjižničarja med knjižnimi policami poiskali ustrezno literaturo. Danes večino informacij pridobimo preko svetovnega spleta. Za lažje iskanje informacij na spletu pa uporabljamo spletne iskalnike. Obiskanost spletnega mesta je v veliki meri odvisna od položaja spletne strani med iskalnimi rezultati na spletnem iskalniku (SERP). Proces, ki obsega aktivnosti za izboljšanje pozicije v spletnih iskalnikih, se imenuje optimizacija spletne strani za iskalnike (SEO). V sklopu magistrske naloge smo naredili pregled literature s področja optimizacije spletnih strani za iskalnike in izsledke teh raziskav uporabili na praktičnem primeru portala Čakalne dobe. S pomočjo optimizacije spletnega mesta smo dosegli znatno povečanje obiskov na portalu Čakalne dobe. Poleg spletne optimizacije smo raziskovali tudi vpliv plačljivega oglaševanja na spletnih iskalnikih in družabnih omrežjih. Za zaključek smo pripravili kratko obrazložitev rezultatov in smernice za razvijalce spletnih mest za optimiziranje spletnih strani.

Keywords

spletni portal;čakalne dobe;optimizacija za spletne iskalnike;

Data

Language:	Slovenian
Year of publishing:	2017
Typology:	2.09 - Master's Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[A. Čevka]
UDC:	659.2:004
COBISS:	7922451
Views:	990
Downloads:	101
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Optimization of web portal čakalne dobe
Secondary abstract:	Master's thesis deals with development and course of the search engine optimization process made on the case of the portal Čakalne dobe. Development of information retrieval process has emerged in the past few decades. Not long ago the only reliable and virtually the only source of relevant information was a library, where we obtain the relevant information by using librarian's help to find a relevant literature among the bookshelves. Today, most information is obtained over the internet. We are using search engines as the source for finding information we are looking for. The number of visits of the website is largely dependent on the website’s position inside the search engine result pages (SERP). The process which covers the activities to improve the position inside search engine result pages is called search engine optimization (SEO). As part of master thesis, we made a literature review in the field of search engine optimization and we implemented the results on a practical case of web portal Čakalne dobe. We achieved a significant increase of the visits on the portal Čakalne dobe with optimizing certain elements on the website. In addition of search engine optimization, we were also exploring the impact of online advertising on search engines and social media. In conclusion, we prepared a short explanation of results and guidelines for website developers for search engine optimization.
Secondary keywords:	web portal;čakalne dobe;search engine optimization;social media marketing;content strategy;online advertising;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	74 f.
ID:	9600638