magistrsko delo
Manca Tjaša Hostnik (Author), Tanja Dmitrović (Mentor)

Abstract

Strategija trženja mobilne banke za poslovne stranke

Keywords

Slovenija;bančništvo;bančno poslovanje;elektronsko poslovanje;mobilna telefonija;informacijska tehnologija;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. T. Hostnik]
UDC: 336.71
COBISS: 23562214 Link will open in a new window
Views: 1376
Downloads: 133
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Other data

Secondary language: English
Secondary title: Marketing strategy for mobile banking in B2B market
Secondary keywords: Slovenia;banking;banking management;electronic commerce;mobile telephony;information technology;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 71, 29 str.
ID: 9602815