razlike med spoloma
Maja Jerančič (Author), Irena Vida (Mentor)

Abstract

Analiza slogov nakupnega odločanja

Keywords

trženje;vedenje potrošnikov;nakup;odločanje;spol;meritve;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Jerančič]
UDC: 339.138
COBISS: 23414246 Link will open in a new window
Views: 727
Downloads: 75
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Other data

Secondary language: English
Secondary keywords: marketing;consumer behaviour;purchasing;decision making;sex;measurements;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 99, 25 str.
ID: 9602842
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