magistrsko delo
Selma Črepinšek (Author), Melita Rant (Mentor), Maks Tajnikar (Co-mentor)

Abstract

Analiza vpliva različnih komunikacijskih kanalov farmacevtskih podjetij na zdravnike splošne medicine in specialiste

Keywords

zdravstvo;zdravstveno varstvo;farmacevtska industrija;trženje;poslovno komuniciranje;kultura;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Črepinšek]
UDC: 614.2
COBISS: 23670502 Link will open in a new window
Views: 602
Downloads: 121
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of the impact of different communication channels of pharmaceutical companies on general practitioners and specialists
Secondary keywords: health services;health care;pharmaceutical industry;marketing;business communication;culture;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 76, 13 str.
ID: 9602930