magistrsko delo
Barbara Kurent (Author), Andrej Kovačič (Mentor), Tomaž Kolar (Co-mentor)

Abstract

Analiza regijskih značilnosti zvestih kupcev piva s pomočjo orodja poslovne inteligence

Keywords

trženje;regije;vedenje potrošnikov;nakup;odločanje;pivovarstvo;lojalnost;odnosi s strankami;informacijski sistemi;poslovna inteligenca;podatki;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [B. Kurent Reberšek]
UDC: 339.13
COBISS: 23659238 Link will open in a new window
Views: 517
Downloads: 121
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of loyal beer customers' regional characteristics by using business intelligence tools
Secondary keywords: marketing;regions;consumer behaviour;purchasing;decision making;brewery;loyalty;customer relationship;information systems;business intelligence system;data;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 66 str.
ID: 9603044