magistrska naloga
Tanja Ramšak (Author), Hana Šuster Erjavec (Mentor)

Abstract

Analiza ravnanja s ključnimi kupci Gorenja, d. d., na primeru industrijskega sodelovanja s kupcem Smeg

Keywords

medorganizacijsko trženje;odnosi s kupci;ključni kupci;CRM;dobičkonosnost;magistrsko delo;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: FKPV - Celje School of Commerce
Publisher: [T. Drev]
UDC: 658.89(043.2)
COBISS: 513655356 Link will open in a new window
Views: 5167
Downloads: 234
Average score: 0 (0 votes)
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Other data

Secondary language: English
Type (COBISS): Master's thesis/paper
Thesis comment: Fak. za komercialne in poslovne vede Celje
Source comment: Mag. delo bolonjskega študijskega programa;
Pages: 95 f., 3 f. pril.
ID: 9605116