magistrsko delo
Maja Zorc (Author), Tanja Dmitrović (Mentor)

Abstract

Management blagovnih skupin na primeru blagovne skupine žensko spodnje perilo

Keywords

management;odnosi s strankami;vedenje potrošnikov;nakup;odločanje;trg;konkurenca;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Zorc]
UDC: 339.138
COBISS: 23396326 Link will open in a new window
Views: 397
Downloads: 87
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Other data

Secondary language: English
Secondary title: Category management in the women's underwear brand group
Secondary keywords: management;customer relationship;consumer behaviour;purchasing;decision making;market;competition;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 94, 22 str.
ID: 9607828