magistrsko delo
Bernarda Predalič Hočevar (Author), Tomaž Kolar (Mentor)

Abstract

Vpliv krovne blagovne znamke Lisca na podznamko Lisca Men

Keywords

trženje;blagovne znamke;vrednotenje;identiteta podjetja;image;lojalnost;management;vedenje potrošnikov;case study;Lisca;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [B. Predalič Hočevar]
UDC: 339.138
COBISS: 23583974 Link will open in a new window
Views: 701
Downloads: 164
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of the Lisca corporate brand on the Lisca Men brand extension
Secondary keywords: marketing;brands;valuation;corporate identity;image;loyalty;management;consumer behaviour;case study;Lisca;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 92, 16 str.
ID: 9607916
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