magistrsko delo
Gregor Štajer (Author), Gregor Pfajfar (Mentor)

Abstract

Pomen protokolarnih gostov pri trženju hotelov

Keywords

turizem;hotelirstvo;trženje;storitve;turistični proizvod;segmentacija;pozicioniranje proizvoda;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [G. Štajer]
UDC: 339.138
COBISS: 23678694 Link will open in a new window
Views: 706
Downloads: 130
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Other data

Secondary language: English
Secondary title: ǂThe ǂimportance of protocol guests for hotel marketing
Secondary keywords: tourism;hotel industry;marketing;services;tourist product;segmentation;positioning;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 76, 1 str.
ID: 9607988