magistrsko delo
Kristina Zupančič Štemberger (Author), Maks Tajnikar (Mentor)

Abstract

Analiza trženjskega komuniciranja v slovenskem zdravstvu

Keywords

Slovenija;zdravstvo;zdravstveno varstvo;trženje;poslovno komuniciranje;proizvodi;storitve;cena;kadri;poslovni proces;zakonodaja;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Zupančič Štemberger]
UDC: 614.2
COBISS: 23679206 Link will open in a new window
Views: 632
Downloads: 108
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of marketing communication in Slovene health care
Secondary keywords: Slovenia;health services;health care;marketing;business communication;products;services;price;personnel;business process;legislation;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 82 str.
ID: 9607989