magistrsko delo
Magda Pertovt (Author), Marko Pahor (Mentor)

Abstract

Vpliv zvestobe kupcev na dobičkonosnost in vrednost podjetja v avtomobilski industriji

Keywords

Slovenija;avtomobilska industrija;avtomobili;proizvodi;kvaliteta;trg;podjetje;lojalnost;zadovoljstvo;vedenje potrošnika;uspešnost poslovanja;primeri;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Pertovt]
UDC: 339.138
COBISS: 23681510 Link will open in a new window
Views: 739
Downloads: 100
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of customer loyalty on profitability and company value in the automotive industry
Secondary keywords: Slovenia;car industry;cars;products;quality;market;enterprises;loyalty;satisfaction;consumer behaviour;business efficiency;cases;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 78, 7 str.
ID: 9607993
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