magistrsko delo
Helena Šlebir Lekan (Author), Tomaž Čater (Mentor)

Abstract

Razvoj strategije s poudarkom na strategiji trženja v podjetju Hervis

Keywords

Slovenija;šport;trgovinsko podjetje;Hervis;poslovanje podjetja;uspešnost poslovanja;trženje;strategija trženja;okolje;sponzorstvo;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [H. Šlebir Lekan]
UDC: 658
COBISS: 23737574 Link will open in a new window
Views: 956
Downloads: 128
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Strategy development with an emphasis on marketing strategy in the company Hervis
Secondary keywords: Slovenia;sports;commercial enterprise;Hervis;company performance;business efficiency;marketing;marketing strategy;environment;sponsorship;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 54, 2 str.
ID: 9608045