magistrsko delo
Alenka Vrhovec (Author), Mitja Kovač (Mentor)

Abstract

Zaščita blagovne znamke kot del managementa znamke

Keywords

avtorsko pravo;avtorstvo;intelektualna lastnina;blagovne znamke;pravni vidik;ekonomski vidik;raziskave;analiza;case study;Radler;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Vrhovec]
UDC: 347.77
COBISS: 23737830 Link will open in a new window
Views: 626
Downloads: 91
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Other data

Secondary language: English
Secondary title: Trademark protection as part of brand management
Secondary keywords: copyright law;copyright;intelectual property;brands;legal aspect;economic aspect;research;analysis;case study;Radler;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 91, 22 str.
ID: 9608046
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