diplomsko delo
Katja Kosec (Author), Klavdij Logožar (Mentor)

Abstract

Namen diplomskega dela je bil, proučiti obstoječe možnosti za mednarodno trgovino z vinom in poiskati nove. Raziskava je potekala s pomočjo podjetja Jeruzalem Ormož, od koder smo črpali večino podatkov. Proučili smo trenutno stanje podjetja in njegovo trgovanje na tujih trgih. Po proučitvi stanja smo se lotili iskanja neizkoriščenih možnosti, opredelili smo probleme in rešitve. S pomočjo izdelave vizije za obdobje 5 let smo bolj natančno začrtali želene cilje podjetja in jih tudi natančno opisali. Ob koncu smo dodali tudi krajši empirični del, iz katerega je razvidno, da se vsi zajeti vinarji zelo trudijo prodreti na tuje trge in uspeti na njih.

Keywords

madnarodna trgovina;vina;trženje;podjetje;blagovne znamke;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ivanjkovci
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [K. Kosec]
UDC: 339.5
COBISS: 9997852 Link will open in a new window
Views: 2122
Downloads: 250
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Other data

Secondary language: English
Secondary title: International wine trade on case of the company Jeruzalem Ormož VVS d.d.
Secondary abstract: The main purpose of my paper was to study the existing possibilities for international wine trade and to find some new ones. The research was carried out with the help of Jeruzalem Ormož Company, which provided us with the majority of the data needed. We studied company’s contemporary condition and its position on international market. After that, we started searching for some new, yet unexploited possibilities, defined the problems and possible solutions. Using the company’s vision of the future for the next five years enabled us to define and describe its goals more precisely. At the end, a shorter empirical part, which makes it evident that all the vintners, who took part, are eager to make a breakthrough and succeed in entering the international market, was added.
Secondary keywords: wine;international trade;Juruzalem Ormož Company;export;plan;vision;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 47 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;foreign trade;external trade;international trade;zunanja trgovina;mednarodna trgovina;
ID: 986956
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