Integracija elektronskih prodajnih poti v bankah

diplomsko delo

Vesna Lipuš (Author), Samo Bobek (Mentor)

Abstract

V tej diplomski nalogi smo predstavili elektronske prodajne poti bank ter kot primer prikazali še elektronske prodajne poti, ki jih pri svojem poslovanju uporablja Banka Celje d.d. To temo smo raziskali zaradi zanimivosti, predvsem pa zaradi porasta elektronskega poslovanja pri nas v zadnjih letih. Kot vemo je elektronsko poslovanje zelo širok pojem, zato je treba omeniti, da obsega ta pojem tudi elektronsko bančništvo, elektronsko trženje, elektronsko trgovanje, spletno trgovanje, svetovanje na daljavo, elektronsko zavarovalništvo, delo na daljavo, pouk na daljavo… Diplomsko delo smo razdelili na več poglavij in sicer zato, da je bolj pregledno in da se bralci najprej seznanijo z samim pojmom elektronskega poslovanja in da lahko vidijo katere elektronske prodajne poti nudijo banke, med njimi tudi Banka Celje d.d. ki smo jo vključili v diplomsko delo kot primer. Prvi del je tako namenjen razlagi pojma elektronskega poslovanja in razvoju le-tega. Dotaknili smo se tudi vrst elektronskega poslovanja, namenili nekaj besed prednostim in slabostim, ter varnosti elektronskega poslovanja, ki je zelo pomemben element elektronskega poslovanja, še zlasti v današnjih časih, ko se število uporabnikov povečuje. V tem delu smo tudi prikazali vrste elektronskih prodajnih poti, ki jih uporabljajo banke, kot so na primer: bančni avtomati, bančni kioski, pos terminali, telefonsko bančništvo, internetno bančništvo ter druge možne elektronske prodajne poti. V drugem delu pa smo kot primer vzeli Banko Celje d.d. in njene elektronske prodajne poti. Najprej smo nekaj besed namenili izključno Banki Celje d.d., njeni zgodovini in razvoju, nato pa se posvetili elektronskim prodajnim potem. Zaradi zaupnih podatkov, ki nam jih Banka Celje d.d. ne sme posredovati, smo bili omejeni z literaturo. Tako smo podatke črpali iz interneta in raznih brošur, ki so nam jih posredovali zaposleni na Banki Celje d.d. Klasični načini plačevanja s čeki in gotovino, postopoma izginjajo iz prometa, nadomeščajo pa jih sodobni načini plačevanja. Čemu bi nosili gotovino za plačevanje položnic in se izpostavljali nevarnosti ropa, ko pa lahko to izvršimo kar doma s klikom na miško, s tem pa prihranimo tudi pri času. Elektronsko poslovanje nam tako omogoča hitro in kakovostno izvajanje bančnih storitev.

Keywords

elektronsko poslovanje;prodaja;trženje;tržne poti;internet;avtomatizacija;bančništvo;mobilno poslovanje;plačilne kartice;bankomati;varnost;

Data

Language:	Slovenian
Year of publishing:	2009
Source:	Maribor
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[V. Lipuš]
UDC:	336.71:004.738.5
COBISS:	10038812
Views:	2761
Downloads:	322
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Distribution channels integration in banks
Secondary abstract:	In this graduation thesis we have introduced electronic sales ways of banks and, as an example has shown, electronic sales ways that Banka Celje d.d. uses at their business. We have done research of the chosen theme due to curiosity and because of the exceptional increase of electronic business in our country in recent years. As we know, the electronic business is a very wide concept. Because of that we have to mention that this concept also contains electronic banking, electronic marketing, electronic trading, web trading, consultancy from a distance, electronic insurance, work from a distance, classes from a distance… We have divided this thesis into several chapters. In this way the thesis is clearer and readers can become familiar with the concept of electronic business and also see which electronic sales ways banks offer, among them Banka Celje d.d., that is included in this thesis as an example. The first part explains the concept of electronic business and the development of it. We have also mentioned the types of electronic business, devoted a few words to the advantages and disadvantages and the safety which is a very important element of it, especially in the present time, when the number of users is increasing. In this part we have shown the types of electronic sales ways that banks are using, for example: cash machines, bank kiosks, pos terminals, telephone banking, internet banking, and other possible electronic sales ways. In the second part we have presented as Banka Celje d.d. and her electronic sales ways as an example. At first we have described Banka Celje d.d. exclusively, its history and development, and then turned to electronic sales ways. Because of confidential information, that Banka Celje d.d. cannot mediate, we were limited to the literature about it. Therefore we were searching for data on the internet and in various brochures that we had gotten from the employees of Banka Celje d.d. The classic ways of paying with cheques and cash are slowly but surely disappearing from circulation. They are being replaced by contemporary modes of payment. Why carry cash to pay postal orders and be exposed to danger of robbery, when we can execute this easily at home, just by clicking the mouse, and thus also save time. Electronic business enables fast and qualitative performance of bank services.
Secondary keywords:	electronic business;types of electronic business;electronic sales ways;internet;business partner;cash machines;information terminals;bank kiosks;pos positions;internet banking;telephone banking;mobile banking;call centres;intelligent cards;electronic wallet;interactive television;wap;the safety of electronic business;bank letter;plastic money;digital signature;Click;Halo bank;pin;spam;viruses;Troy horses;worms.;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	49 str.
Keywords (UDC):	social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;finance;finance;money;monetary system;banking;stock exchanges;denar;monetarni sistem;bančništvo;borzništvo;science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;computer science and technology;computing;data processing;računalniška znanost in tehnologija;računalništvo;obdelava podatkov;computer communication;computer networks;računalniške komunikacije;računalniška omrežja;networks according to area covered;omrežja glede na prostranost;network interconnection;internetworking;medsebojno povezovanje omrežij;medomrežanje;
ID:	987685