diplomsko delo
Bojana Šuman (Author), Bruno Završnik (Mentor)

Abstract

Zaradi zaostrovanja konkurence so podjetja, ki želijo pritegniti potrošnike, primorana vedno bolj uporabljati različne metode tržnega komuniciranja, še posebej pospeševanje prodaje, katerega pomen v zadnjem času skokovito narašča. Osnovni namen pospeševanja prodaje je posredno ali neposredno vplivati na hitrejšo in večjo prodajo storitev, da bi podjetje lažje doseglo načrtovane prodajne cilje. Glavna tema diplomske naloge je pospeševanje prodaje v podjetju Kozmetični salon Šuman d.o.o. Cilj diplomske naloge je spoznati teoretični vidik pospeševanja prodaje in na primeru konkretnega podjetja prikazati, kako se teorija dejansko uresničuje v praksi. V teoretičnem delu sem predstavila teoretična spoznanja različnih avtorjev glede opredelitve pojma pospeševanja prodaje. V praktičnem delu pa sem predstavila omenjeno podjetje in analizirala metode pospeševanja prodaje na podlagi pridobljenega teoretičnega znanja. Če želimo, da bo podjetje doseglo zastavljene cilje, mora metode pospeševanja prodaje natančno načrtovati. Izvedla sem raziskavo, na podlagi katere sem analizirala dejansko stanje ter ugotovila, kje so pomanjkljivosti in predlagala ukrepe za izboljšanje pospeševanja prodaje v podjetju. Skozi diplomsko nalogo sem ugotovila, da stranke poznajo pospeševalno prodajne akcije, ki jih izvajamo v salonu in se jih tudi poslužujejo. V podjetju se za doseganje večje prodaje in s tem tržnega deleža bolj poslužujemo pospeševanja prodaje kot pa oglaševanja.

Keywords

pospeševanje prodaje;metode;tržno komuniciranje;osebje;potrošnik;kozmetika;

Data

Language: Slovenian
Year of publishing:
Source: Gorišnica
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [B. Šuman]
UDC: 658.82:687.55
COBISS: 10299932 Link will open in a new window
Views: 2820
Downloads: 494
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Other data

Secondary language: English
Secondary title: Sales promotion in the company Kozmetični salon Šuman d.o.o.
Secondary abstract: The tension of the competition is forcing companies, which would like to attract consumers, to use different methods of market communication, especially sales promotion, which is becoming more important. The main purpose of sales promotion is the indirect or direct influence on faster and greater sales of services to enable the company to achieve the planned sales goals easier. The main theme of the diploma work is the sales promotion in the company "Kozmetični salon Šuman d.o.o" (Beauty salon Šuman). The aim of the diploma work is to get to know the theoretical side of sales promotion and to represent how the theory is used in practice on the example of a concrete company. The theoretical part is representing theoretical findings of different authors regarding the definition of the concept of sales promotion. The practical part demonstrates the mentioned company and analysis of the methods of sales promotion on the basis of the acquired theoretical knowledge. If the company wants to achieve the set goals, it has to precisely plan the sales promotion methods. I carried out a research, which helped me analyse the actual state and detect defects and afterwards suggested measures for the improvement of sales promotion in the company. The study showed that customers know the sales promotion actions, which are performed in the salon, and use them. To increase the sales and thereby the market share, the company prefers the promotion of sales rather than advertising.
Secondary keywords: • sales promotion • sales promotion goals • methods of the sales promotion;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 63 str., 13 str. pril.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;marketing;sales;selling;distribution;prodaja;distribucija;applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;industries;crafts and trades for finished or assembled articles;industrije;obrti in rokodelstva za sestavljanje in dodelavo izdelkov;clothing industry;garment manufacture;beauty culture;oblačilna industrija;kozmetična industrija in podobne obrti;beauty culture industries;kozmetična industrija in podobne obrti;
ID: 988492