Poslovna uporaba socialnih omrežij

delo diplomskega seminarja

Tjaša Sužnik (Author), Samo Bobek (Mentor)

Abstract

Socialna omrežja postajajo vedno bolj nepogrešljiva v življenju posameznikov kot tudi za poslovanje podjetij. Posameznikom omogočajo zabavo, komunikacijo in druženje, podjetjem pa oglaševanje, promocijo, komunikacijo s ciljnimi skupinami. Diplomski seminar obravnava poslovno uporabo socialnih omrežij. Najprej smo opisali osnovne značilnosti socialnih omrežij ter njihove prednosti in slabosti. Opisali smo orodja tržnega komuniciranja in glavno nevarnost na socialnih omrežjih, to je prevelika količina osebnih podatkov. Predstavili smo tri trenutno najpopularnejša socialna omrežja: Facebook, Twitter in Google+. Predstavili smo tudi potek poslovanja na socialnih omrežjih Facebook, Twitter in Google+ ter ugotovili, da podjetja s poslovanjem na socialnih omrežjih pridobijo veliko prednost.

Keywords

socialna omrežja;spletne strani;poslovanje;internet;elektronsko poslovanje;tržno komuniciranje;poslovno okolje;

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Maribor
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[T. Sužnik]
UDC:	004.738.5
COBISS:	11257884
Views:	2506
Downloads:	435
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Business use of social networks
Secondary abstract:	Social networks are becoming increasingly indispensable in the lives of individuals, as well as for business. They enable individuals to entertainment, communication and socializing. Business provide advertising, promotion and communication with target groups. Diploma paper deals with the business use of social networks, where we first describe the basic characteristics of social networks and its adventages and disadventages. We described tools of marketing communication and the major threat on social networks, that is too much personal information. We presented three currently most popular social networks, Facebook, Twitter and Google+. We have also presented the course of business in social networks Facebook, Twitter and Google+ and discovered that companies with operations in social networks obtain many adventages.
Secondary keywords:	Social networks;Business use of social networks;Marketing communication;Facebook;Twitter;Google+.;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	54 str.
Keywords (UDC):	science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;computer science and technology;computing;data processing;računalniška znanost in tehnologija;računalništvo;obdelava podatkov;computer communication;computer networks;računalniške komunikacije;računalniška omrežja;networks according to area covered;omrežja glede na prostranost;network interconnection;internetworking;medsebojno povezovanje omrežij;medomrežanje;
ID:	994722