magistrsko delo
Simona Kovše (Author), Samo Bobek (Mentor)

Abstract

Od nastanka finančne krize leta 2008 pa vse do danes je mnogo podjetij končalo svoje poslovanje v rdečih številkah in šlo v stečaj, prisilno poravnavo. Posledica tega pa je odpuščanje delavcev, kar se odraža v vse večji stopnji brezposelnosti. Temu črnemu scenariju se podjetja lahko izognejo z odločitvijo, da se vključijo na elektronske tržnice. Vključitev na elektronsko tržnico podjetjem omogoča odkrivanje novih kupcev in dobaviteljev, poveča se prepoznavnost podjetja, vse to pa pripomore k povečanju obsega prodaje in navsezadnje tudi dobička. Zato je magistrska naloga usmerjena v proučevanje pomembnosti dejavnikov, na podlagi katerih bi se podjetja odločila za vključitev na elektronske tržnice. V ta namen smo izdelali anketni vprašalnik, ki smo ga razdelili 80 podjetjem, ki imajo svojo spletno stran, vrnjenih pa je bilo 17 popolno izpolnjenih anketnih vprašalnikov. Osrednjo temo magistrske naloge torej predstavlja praktični del raziskave, kjer smo analizirali pomembnost teh dejavnikov za uspešno vključitev podjetja na elektronsko tržnico. Teoretični del magistrske naloge pa predstavlja poglavje o elektronskem poslovanju, kjer definiramo sam pojem ter razvoj elektronskega poslovanja skozi zgodovino, dotaknemo pa se tudi pojma globalizacije, poglavje pa zaključimo z opredelitvijo vpliva elektronskega poslovanja na poslovni svet. Sledi poglavje, kjer so podrobneje opisane elektronske tržnice. Uvajanje elektronskega poslovanja v podjetje pa je predstavljeno v četrtem poglavju. Tu so opredeljeni različni modeli elektronskega poslovanja in koristi ob uvedbi elektronskega poslovanja v podjetje. To poglavje zaključimo s poslovnim načrtom, ki ga podjetje potrebuje, da lahko začne z uvajanjem elektronskega poslovanja. Projekt eMarketServices je predstavljen v zadnjem poglavju, ki podjetjem omogoča izbiro najprimernejše elektronske tržnice. Z vključitvijo na elektronsko tržnico pa podjetju nastanejo tudi finančni stroški, zato mora poskrbeti, da bodo koristi od vključitve na njo večje od nastalih stroškov.

Keywords

elektronsko poslovanje;elektronsko trženje;trženje;spletna trgovina;prodaja;globalizacija;stroški;prednost;slabosti;varnost;modeli;

Data

Language: Slovenian
Year of publishing:
Source: Vitanje
Typology: 2.09 - Master's Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [S. Kovše]
UDC: 004.738.5:339
COBISS: 11312924 Link will open in a new window
Views: 1520
Downloads: 191
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Other data

Secondary language: English
Secondary title: Implementation of e-market's solutions in a company
Secondary abstract: Since the start of the financial crisis in 2008 until today, many companies have ended their business in the red and gone bankrupt, a forced settlement. The result is layoffs, which reflects in the rising level of unemployment. Companies can avoid this black scenario by deciding to engage in electronic marketplaces. Inclusion in e-marketplace allows companies to find new customers and suppliers and to increase the recognisability of companies, all of which help to increase sales and ultimately profits. Therefore, the master’s thesis is focused on the study of the importance of the factors, on the basis of which companies would decide to engage in e-marketplace. For this purpose, a questionnaire was set up and distributed to 80 companies which have their own website. Only 17 fully completed questionnaires were returned. Thus, practical research presents the main theme of this thesis, whereby the importance of these factors for the successful inclusion of the company in the e-marketplace is analysed. The theoretical part of the thesis is presented by the chapter on electronic commerce, where the notion and development of e-commerce throughout history are defined and the notion of globalisation is touched upon. This chapter concludes with the definition of the impact of electronic commerce on the business world. The following chapter describes e-marketplaces in detail. The introduction of e-commerce in the company is presented in the fourth chapter. Various models of e-commerce are presented here, as well as the benefits of the introduction of e-commerce in the company. This chapter ends with the business plan, which the company needs to be able to start with the introduction of electronic commerce. The last chapter presents eMarketServices project, which allows companies to choose the most appropriate e-market. The inclusion in the e-marketplace also brings financial costs to the company, thus the company must ensure that benefits of the inclusion are greater than the costs incurred.
Secondary keywords: electronic commerce;electronic marketplaces;globalisation;the introduction of e-commerce in companies;factors of inclusion;inclusion costs;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 109 str.
Keywords (UDC): science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;computer science and technology;computing;data processing;računalniška znanost in tehnologija;računalništvo;obdelava podatkov;computer communication;computer networks;računalniške komunikacije;računalniška omrežja;networks according to area covered;omrežja glede na prostranost;network interconnection;internetworking;medsebojno povezovanje omrežij;medomrežanje;social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;
ID: 995434