Planiranje razvoja turistične kmetije Pavlina d.o.o. s poudarkom na politiki podjetja

delo diplomskega seminarja

Pavlina Jamšek (Author), Tjaša Štrukelj (Mentor)

Abstract

V diplomskem seminarju smo proučevali turistično kmetijo Pavlina d.o.o., ki kot kmetija že kar nekaj desetletij uspešno posluje in se razvija. Osredotočili smo se na vse značilnosti, ki so potrebne za ustanovitev podjetja oziroma za njen nadaljnji razvoj. Tema diplomskega seminarja je bila planiranje razvoja turistične kmetije Pavlina d.o.o. s poudarkom na politiki podjetja. Pri planiranju politike podjetja izhajamo iz vizije. Vsebovati mora poslanstvo, smotre in temeljne cilje podjetja, ki jih podjetje mora uresničevati. Pri ugotavljanju prednosti in slabosti smo ugotovili, da ima turistična kmetija Pavlina d.o.o. kar veliko ključnih prednosti, ki so usposobljeni kader, dobra lokacija, visoka kakovost. Pri proučitvi okolja turistične kmetije Pavlina d.o.o. smo ugotavljali priložnosti in nevarnosti za turistično kmetijo Pavlina d.o.o., ena bistvenih priložnosti je povezava mlečne proizvodnje s kmečkim turizmom ter širjenje ponudbe, kot so npr. prenočišča in jahanje. Naslov diplomskega seminarja smo si izbrali, saj avtorica živi na tej kmetiji in vidi veliko priložnosti za razvoj kmetije, saj je povpraševanje po malo drugačni storitvi naraslo.

Keywords

politika podjetja;turistične kmetije;planiranje poslovanja;vizija;podjetništvo;dejavniki;uspešnost;prednost;slabosti;priložnosti;

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Slatinski dol
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[P. Jamšek]
UDC:	005.511:631.1
COBISS:	11135260
Views:	1859
Downloads:	167
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Planning the development of turism[!] farm Pavlina d.o.o. with focus on enterprise policy
Secondary abstract:	In our thesis we have studied the tourist farm Pavlina d.o.o., that has been in business for several decades and is developing successfully. Our bacis intention was to focus on all the features needed to start a business or for its further development. The theme of our thesis was planning the development of tourism farm Pavlina d.o.o. with focus on enterprise policy. Our vision was the basis for planning companies policy. It must include mission, goals and core objectives of the company, the enterprise must realize. Determining the strengths and weaknesses we found out that we have a number of key advantages like well trained personnel, good location and high quality. Examining the environment of tourist farm Pavlina we determined the opportunities and risks. One of the key opportunities is connection with milk production with farm tourism and its expanding offers such as accommodation and horse riding. The theme of thesis was chosen upon a fact that the author lives on this farm and sees many opportunities for its development. Demand for such services has been increasing for past few years.
Secondary keywords:	enterprise policy;tourist farm Pavlina d.o.o.;enterprise;vision;success factors;strengths and weaknesses and opportunities and threats.;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	48 str.
Keywords (UDC):	science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;management operations;direction;postopki menedžmenta;usmeritev;applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;agriculture and related sciences and techniques;forestry;farming;wildlife exploitation;kmetijstvo ter sorodne vede in tehnologije;agriculture in general;kmetijstvo;farm management and organization;upravljanje in vodenje farm in kmetij;
ID:	997949