Optimizacija spletnih strani

delo diplomskega seminarja

Tjaša Morandel (Author), Samo Bobek (Mentor)

Abstract

Današnja informacijska družba je prispevala k temu, da si svojega vsakdana ne znamo več predstavljati brez interneta. Če hočejo biti podjetja konkurenčna in v toku s časom, tudi njim ne uide uporaba interneta. Internet je postal med drugim tudi odličen oglaševalski medij za podjetja, vendar pa spletna stran ni učinkovita, če ni vidna obiskovalcem. K večji in učinkoviti vidnosti pripomore uporaba optimizacije spletnih strani. Osrednja tema diplomskega seminarja je bila optimizacija spletnih strani ter z njo povezane prednosti. Podrobneje smo obravnavali optimizacijo na spletni strani in izven nje. Podali smo tudi najpogostejše napake pri optimizaciji. Osredotočili smo se tudi na orodja za optimizacijo spletnih strani, podali plačljiva in brezplačna. Orodja smo tudi med seboj primerjali ter navsezadnje analizirali uporabnost teh orodij za podjetja. Optimizacija spletnih strani je pomemben in potreben pogoj za višjo pozicioniranost spletnih strani, vendar pa ni zadosten pogoj, če optimizacija ni pravilno izvedena. Iz tega razloga je pomembno analizirati stanje pred optimizacijo in po njej ter na podlagi tega oceniti uspešnost optimizacije. Optimizacija spletnih strani je proces, ki se mora nenehno posodabljati zaradi hitro razvijajočih se trendov informacijske tehnologije.

Keywords

internet;spletne strani;spletni iskalniki;optimizacija;

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Maribor
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[T. Morandel]
UDC:	004.738.5
COBISS:	11271452
Views:	1425
Downloads:	203
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Search engines unfluenced optimization of websites
Secondary abstract:	Today's information society has contributed to the fact that we can not imagine our everyday life without the internet. Even the companies can not escape the use of internet if they want to be competitive and in the course of time. The Internet has become, among other things, an excellent advertising medium for businesses, but the site is not effective if it is not visible to visitors. To the greater visibility of the website helps an effective use of optimization. The central theme of the thesis was the optimization of websites and benefits related to it. More specifically, we discussed the optimization of the website and beyond, have shown the most common errors in optimization, and focused on tools for website optimization, suggested tools payable or free od use. Tools are also compared with each other. Finally, we analyzed the usefulness of these tools for business. Website optimization is important and necessary factor for higher positioning of websites, but not sufficient enough, if the optimization is not carried out correctly. For this reason it is very important to analyze the situation before and after optimization, and on this basis to assess the performance of optimizations. Optimization is a process that must be continually updated, mainly because of the emerging trends in information technology.
Secondary keywords:	Website;search engine;website optimization;tools for website optimization;
URN:	URN:SI:UM:
Type (COBISS):	Final seminar paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	52 str.
Keywords (UDC):	science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;computer science and technology;computing;data processing;računalniška znanost in tehnologija;računalništvo;obdelava podatkov;computer communication;computer networks;računalniške komunikacije;računalniška omrežja;networks according to area covered;omrežja glede na prostranost;network interconnection;internetworking;medsebojno povezovanje omrežij;medomrežanje;
ID:	998416