Mobilna aplikacija kot pomoč potrošnikom za lažje odločanje pri nakupih blaga široke potrošnje

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Podatki

Jezik:	Slovenski jezik
Leto izida:	2013
Tipologija:	2.11 - Diplomsko delo
Organizacija:	FIŠ - Fakulteta za informacijske študije v Novem mestu
Založnik:	[N. Bošnjaković]
UDK:	004:366:339.186(043.2)
COBISS:	2048238867
Št. ogledov:	2
Št. prenosov:	0
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni povzetek:	Buying Fast-moving consumer goods (FMCG) has its own peculiarities. Every consumer in the developed world today has many options for selecting various products. Great choice is not always an advantage, it is also a huge burden to the consumer. As more and more consumers today use smart phones, there are technical possibilities to provide information to the consumer on the very spot where it is most needed, in the store, when shopping. The consumer can actively participate in the community of consumers, which is independent of all traders and manufacturers. Consumer has a dual role: he is using the information, as well as he is a "collector" of information. Consumer help with information about products, prices, quality and evaluate products and with this plays an active role in the development of offer in the market. There is a constant trend of growth and development of similar applications in the world.
Sekundarne ključne besede:	consumer;Fast-moving Consumer Goods;groceries;smart phone;mobile application;online shopping;choice;
Vrsta dela (COBISS):	Diplomsko delo/naloga
Komentar na gradivo:	Fakulteta za informacijske študije v Novem mestu
Komentar vira:	Na ov.: Diplomska naloga : visokošolskega strokovnega študijskega programa prve stopnje;
Strani:	65 str.
ID:	10950655