magistrsko delo
Kristina Bogataj (Avtor), Dejan Verčič (Mentor)

Povzetek

Digitalizacija odnosov z javnostmi je ponudila nova orodja ter spremenila pristope in načine komuniciranja s ciljnimi javnostmi ter pravila za vzpostavljanje in ohranjanje odnosov z njimi. Spletna družbena omrežja sicer ne posegajo v generalne principe odnosov z javnostmi, z bistveno hitrejšo komunikacijo v primerjavi z drugimi kanali pa pomagajo razvijati bolj strateški, dvosmerni, interaktivni in družbeno odgovorni pristop, ki se odraža tudi v političnem komuniciranju. Moderno politično komuniciranje uporablja raznolike preplete prijemov vplivanja na mnenje volivcev z namenom, da se le-ti udeležijo volitev. Naloga se osredotoča na predvolilni spletni nastop dveh najuspešnejših strank na državnozborskih volitvah v Sloveniji 2018, Slovenske demokratske stranke in Liste Marjana Šarca, na v Sloveniji daleč najbolj priljubljenem družbenem omrežju Facebook, ter ugotavlja povezavo med predvolilno tradicijo strank ter količino in kakovostjo njunega spletnega nastopa.

Ključne besede

Odnosi z javnostmi;Politično komuniciranje;Spletna družabna omrežja;Slovenija;Magistrska dela;

Podatki

Jezik: Slovenski jezik
Leto izida:
Tipologija: 2.09 - Magistrsko delo
Organizacija: UL FDV - Fakulteta za družbene vede
Založnik: [K. Bogataj]
UDK: 316.472.4:324(497.4)(043.3)
COBISS: 35988829 Povezava se bo odprla v novem oknu
Št. ogledov: 682
Št. prenosov: 203
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Angleški jezik
Sekundarni naslov: Social media as a public relation tool at the National Assembly elections in Slovenia 2018
Sekundarni povzetek: Digitalization of public relations has offered new tools and changed the approaches and methods of communication with targeted public, as well as the rules for establishing and maintaining relations with them. While social media does not change the general principles of public relations, they help developing a more strategic, two-way, interactive and socially responsible approach with its significantly faster communication in comparison to other channels. This is also reflected in political communication. Modern political communication uses a diverse set of methods to influence voters' opinion and convince them to participate in the election. The assignment focuses on the pre-election time online performance of the two most successful parties in the 2018 National Assembly Elections in Slovenia. The Slovenian Democratic Party and the List of Marjan Šarec have been observed on Facebook, by far the most popular social media site in Slovenia, with the aim to study the connection between the parties’ pre-election tradition and quantity and quality of their online performance.
Sekundarne ključne besede: Public relations;Political communication;Online social networks;Slovenia;Master's theses;
Vrsta dela (COBISS): Magistrsko delo/naloga
Študijski program: 0
Konec prepovedi (OpenAIRE): 1970-01-01
Komentar na gradivo: Univ. v Ljubljani, Fak. za družbene vede
Strani: 91 str.
ID: 10982790