Obnašanje potrošnika v času epidemije koronavirusa
delo diplomskega seminarja
Povzetek
V diplomski nalogi z naslovom »Obnašanje potrošnika v času epidemije koronavirusa« sem sem analiziral obnašanje potrošnika v krizni situaciji, ko mora zaradi zunanjih omejitev prilagoditi svoje potrošno obnašanje. Cilj naloge je bil predstaviti spremembe v njegovem obnašanju v času epidemije koronavirusa in analizirati podatke iz poročil o mobilnosti prebivalstva. S pomočjo analize ekonomskih posledic korona krize in analize sprememb navad ljudi glede potrošnje med epidemijo sem odgovoril na svoja raziskovalna vprašanja. Slednja se nanašajo na vpliv krize na gospodarstvo in posameznike v družbi, glavne potrošne navad pred krizo, prilagoditve potrošnih navad posameznikov zaradi zunanjih omejitev ter dolgoročne vplive krize na obnašanje potrošnikov. Metoda raziskovanja je bila analiza literature in obstoječih baz podatkov s programom R. Osredotočil sem se na dogajanje v Evropski uniji in še posebej v Sloveniji, s poročili o mobilnosti prebivalstva pa sem podrobneje opazoval tudi dogajanje na Švedskem in v Avstriji.
Rezultati prikazujejo, da je pandemija novega koronavirusa močno posegla v delovanje gospodarstva in obnašanje potrošnikov. Velik del gospodarske aktivnosti je zaradi nastalih razmer deloval v zmanjšanem obsegu ali na prilagojen način. Potrošniki so zaradi ukrepov za omejevanje širjenja virusa in splošne negotovosti spremenili nivo povpraševanja za različne kategorije izdelkov. Velik pomen med epidemijo koronavirusa je imel splet, ki je pomagal pri izvajanju delovnih in učnih procesov, socializaciji, nakupovanju itd. Vpliv pandemije, ukrepov in sprememb v obnašanju potrošnikov so vidni tudi v poročilih o mobilnosti.
Zaključil sem, da je pandemija močno posegla v običajno delovanje gospodarstva in povzročila spremembe v obnašanju potrošnikov. Nekatere bodo po koncu nastalih razmer izzvenele, pri nekaterih pa bo učinek opazen tudi po koncu pandemije in odpravi omejitev.
Ključne besede
epidemija;obnašanje potrošnika;COVID-19;mobilnost;
Podatki
| Jezik: | Slovenski jezik |
|---|---|
| Leto izida: | 2021 |
| Tipologija: | 2.11 - Diplomsko delo |
| Organizacija: | UL EF - Ekonomska fakulteta |
| Založnik: | [N. Lukežič] |
| UDK: | 519.8 |
| COBISS: |
76222723
|
| Št. ogledov: | 1531 |
| Št. prenosov: | 145 |
| Ocena: | 0 (0 glasov) |
| Metapodatki: |
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Ostali podatki
| Sekundarni jezik: | Angleški jezik |
|---|---|
| Sekundarni naslov: | Consumer behavior during the coronavirus epidemic |
| Sekundarni povzetek: | In the Bachelor thesis titled "Consumer behavior during the coronavirus epidemic", I analyzed consumer behavior in a crisis situation when the consumer has to adjust its consumption behavior due to external constraints. The aim of the paper was to present the changes in its behavior during the coronavirus epidemic and to analyze the data from mobility reports. Through the analysis of the economic consequences of the corona crisis and the analysis of changes in people's consumer habits during the epidemic, I answered my research questions. The questions were regarding the impact of the crisis on the economy and individuals, main consumer habits before the crisis, the adjustment of individuals' consumption habits due to external constraints and the long-term effects of the crisis on consumer behavior. The research method was the analysis of literature and existing databases with the program R. I focused on events in the European Union and especially in Slovenia. With mobility reports I also observed events in Sweden and Austria in more detail. The results show that the new coronavirus pandemic has severely affected the functioning of the economy and consumer behavior. Due to the situation, a large part of economic activity operated on a reduced scale or in an adapted manner. Consumers have changed the level of demand for different products due to measures to limit the spread of the virus and general uncertainty. Of great importance during the coronavirus epidemic was the web, which helped with the implementation of work and learning processes, socialization, shopping, etc. The impact of the pandemic, measures and changes in consumer behavior are also visible in mobility reports. To conclude, the pandemic had severely disrupted the normal functioning of the economy and caused changes in consumer behavior. Some will disappear after the end of the current situation, and for some the effect will be noticeable even after the end of the pandemic and the removal of restrictions. |
| Sekundarne ključne besede: | epidemic;consumer behavior;COVID-19;mobility; |
| Vrsta dela (COBISS): | Delo diplomskega seminarja/zaključno seminarsko delo/naloga |
| Študijski program: | 0 |
| Komentar na gradivo: | Univ. v Ljubljani, Fak. za matematiko in fiziko, Oddelek za matematiko, Finančna matematika - 1. stopnja |
| Strani: | 33 str. |
| ID: | 13359982 |
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