Exploring consumer reactions to the recession in Slovenia and Bosnia and Herzegovina

Tomaž Kolar (Avtor), Vesna Žabkar (Avtor), Nenad Brkić (Avtor), Ismir Omeragić (Avtor)

Povzetek

In order to analyze the impact of the current economic crisis on consumers of FMCG products in the Balkan region this paper investigates changes and trends in consumer values and attitudes between years 2007 and 2009 in Slovenia and Bosnia and Herzegovina. A comparison of value ranks and factor scores between the two years and two countries shows some significant differences and surprising findings in terms of changes in consumer values and attitudes, which were otherwise expected to be relatively stable over a short time period. In order to provide an insight into questions of if, why and how the crisis differently affected Slovene and Bosnian consumers, possible causes for identified differences are discussed from the theoretical and practical standpoint and several managerial implications are suggested.

Ključne besede

recession;consumers;attitudes;values;Slovenia;Bosnia and Herzegovina;

Podatki

Jezik:	Angleški jezik
Leto izida:	2012
Tipologija:	1.01 - Izvirni znanstveni članek
Organizacija:	UP FM - Fakulteta za management
UDK:	338(497.4:497.6)
COBISS:	4471511
ISSN:	1854-6935
Matična publikacija:	Managing global transitions
Št. ogledov:	3012
Št. prenosov:	72
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Slovenski jezik
Sekundarne ključne besede:	recesija;porabniki;stališča;vrednote;Slovenija;Bosna in Hercegovina;
URN:	URN:NBN:SI
Vrsta dela (COBISS):	Delo ni kategorizirano
Sistemski komentar:	Sistemska zahteva: Adobe Reader
Strani:	str. 121-144, 227
Letnik:	ǂVol. ǂ10
Zvezek:	ǂno. ǂ2
Čas izdaje:	Summer 2012
Ključne besede (UDK):	social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;economic situation;economic policy;management of the economy;economic planning;production;services;prices;menedžment gospodarstva;gospodarsko načrtovanje;proizvodnja;storitve;
ID:	1492367