Mila Zečević (Avtor), Petar Gidaković (Avtor), Vesna Žabkar (Avtor), Mateja Kos Koklič (Avtor)

Povzetek

Rapid developments in technology and connectedness are influencing how consumers access and use nutrition information. However, this information is not always clear and consistent. The inconsistencies in the information provided to consumers can lead them to uncertainty about which data to use (i.e. consider as correct), especially when different sources of information appear similarly qualified and accurate. This paper aims to highlight the impact of inconsistent information on consumer attitudes. The results of an experiment conducted on a sample of 237 consumers indicate that the inconsistent information, when presented to consumers, influences their attitude in a way that it increases feelings of confusion, leading to lower attitude certainty about the product healthiness.

Ključne besede

trženje;prehrana;vedenje potrošnikov;marketing;nutrition;consumer behaviour;

Podatki

Jezik: Angleški jezik
Leto izida:
Tipologija: 1.01 - Izvirni znanstveni članek
Organizacija: UL EF - Ekonomska fakulteta
UDK: 339.138
COBISS: 110231299 Povezava se bo odprla v novem oknu
ISSN: 2335-4216
Št. ogledov: 67
Št. prenosov: 37
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Slovenski jezik
Sekundarne ključne besede: trženje;prehrana;vedenje potrošnikov;
Vrsta dela (COBISS): Članek v reviji
Strani: str. 101-110
Letnik: ǂVol. ǂ24
Zvezek: ǂiss. ǂ2 (art. 3)
Čas izdaje: Jun. 2022
DOI: 10.15458/2335-4216.1300
ID: 15711370