ǂa ǂreal behavior experiment on voluntary carbon offsetting
Aja Ropret Homar (Avtor), Ljubica Knežević Cvelbar (Avtor)

Povzetek

Findings from behavioral economics suggest the currently low take-up of voluntary carbon offsets (VCOs) could be increased by changing the way choices are presented. In this article, we lean on prospect theory to test the effect of loss framing on air traveler's VCO behavior and whether this contrasts with attitudes and behavioral intentions. Borrowing from experimental economics, we conduct an incentive-compatible online experiment with a real-effort task. We find that under certain conditions a loss-framed VCO message leads to higher likelihood of offsetting, indicating some presence of loss aversion. The results also reveal a substantial attitude-behavior gap and intention-behavior gap, previously postulated to be particularly strong in the tourism setting but not yet quantified. Importantly, 28% of participants with a negative attitude toward VCOs chose to offset nonetheless, indicating positive attitudes are not a pre-requisite for behavior, as hitherto stipulated. Practical, theoretical, and methodological implications of the findings are discussed.

Ključne besede

turizem;okolje;vedenje potrošnikov;trajnostni razvoj;tourism;environment;consumer behaviour;sustainable development;

Podatki

Jezik: Angleški jezik
Leto izida:
Tipologija: 1.01 - Izvirni znanstveni članek
Organizacija: UL EF - Ekonomska fakulteta
UDK: 338.48
COBISS: 155243267 Povezava se bo odprla v novem oknu
ISSN: 0047-2875
Št. ogledov: 388
Št. prenosov: 50
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Slovenski jezik
Sekundarne ključne besede: turizem;okolje;vedenje potrošnikov;trajnostni razvoj;
Vrsta dela (COBISS): Članek v reviji
Strani: str. 883-903
Letnik: ǂVol. ǂ63
Zvezek: ǂiss. ǂ4
Čas izdaje: Apr. 2024
DOI: 10.1177/00472875231179400
ID: 19892469