Vpliv vizualizacije na potrošnjo pri spletnem nakupovanju

Povzetek

Ključne besede

Podatki

Jezik:	Slovenski jezik
Leto izida:	2013
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UL FRI - Fakulteta za računalništvo in informatiko
Založnik:	[U. Hictaler]
UDK:	004.738.5:339(043.2)
COBISS:	9986900
Št. ogledov:	56
Št. prenosov:	5
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	Influence of visualization on consumption during online
Sekundarni povzetek:	This diploma work studies the influence of visualization on consumption during on-line shopping. The first part of the thesis starts with key areas of visualization, consumption and on-line shopping. Visualization, areas of use, human perception and ways of product presentation in on-line shops are defined discussed first. Next, consumption, consumers and factors that influence their decisions and satisfaction are defined. The last topic in the first part of the thesis discusses on-line shopping, on-line shops as well as advantages and disadvantages of on-line shopping. Guidelines for creation of a website and it's optimization are also given. The second, empirical part of the thesis consists of a survey in which a random sample of people participated to find out how many people use on-line shopping, their behavior and their opinion of websites.
Sekundarne ključne besede:	visualization;perception;consumption;consumer;satisfaction;on-line shopping;on-line shop;products;world wide web;website;computer science;diploma;
Vrsta datoteke:	application/pdf
Vrsta dela (COBISS):	Diplomsko delo
Komentar na gradivo:	Univ. v Ljubljani, Fak. za računalništvo in informatiko
Strani:	81 str.
ID:	24168166